Professional in-office whitening (Zoom, KoR, Opalescence Boost) runs $500–$1,000 at the median clinic. Take-home custom-tray whitening runs $250–$500. Over-the-counter kits ($30–$60) work for surface stains but not intrinsic discoloration.
Median clinic: $695 in-office. Regional variation +/- 25%.
Representative imageChief Medical Reviewer · audited against clinic fee schedules Q3 2026 · Reviewer profile →
Understanding these variables helps you evaluate any quote you receive.
Zoom in-office is the most common at $500–$800. KoR whitening (deep bleaching, 2-week protocol) runs $800–$1,500 and is preferred for tetracycline stains.
Most in-office protocols include one 60-minute session. Additional sessions add $150–$250 each.
Custom-tray take-home kits after in-office treatment add $150–$300. Many clinics include a starter kit at no extra cost.
Prescription-strength desensitizing agents (typically included) can add $50–$100 if billed separately.
Prices vary less dramatically than for veneers — most metros run within 20% of the national median.
State-level medians for 2026. Individual clinics within each state vary above and below these figures.
| State | Median Teeth Whitening cost | vs national |
|---|---|---|
| California | $800 | +15% |
| New York | $895 | +29% |
| Florida | $725 | +4% |
| Texas | $650 | -6% |
| Illinois | $695 | +0% |
| Pennsylvania | $675 | -3% |
| Ohio | $625 | -10% |
City-level pages have neighborhood breakdowns, insurance coverage details, and clinic recommendations.
For most people, yes. Drugstore kits (Crest Whitestrips) use 5–10% hydrogen peroxide. Professional take-home kits use 15–22%. In-office systems use 25–40%. The concentration difference matters for stain removal and results duration.
In-office whitening results last 1–3 years depending on your diet and habits. Coffee, red wine, tea, and smoking all shorten the duration. Take-home touch-ups every 6–12 months extend the results.
Modern whitening at approved concentrations does not damage enamel. It temporarily dehydrates teeth (which is why sensitivity is common for 24–72 hours) but does not weaken structure. Overuse can cause enamel erosion; follow the recommended protocol.
Find nearby dental clinics, confirm any consultation fee, and ask for an itemized estimate. Bring your insurance details and the questions above.
